Tonnie

From celebrities, corporate executives, to neighborhood locals, Tonnie’s Minis is the top destination for cupcakes and no longer one of New York City’s best kept secrets.

Tonnie

Founder

Tonnie Rozier, Founder and CEO of Tonnie’s Minis, who began baking at the age of 7 alongside his grandmother, was recognized for his knack for creating confectionery treats at a young age. Tonnie realized at a young age that he could get more sweets for his dollar if he made them himself. Soon, his friends caught wind of his talent. After college, Tonnie sold cookies by the bag to friends and co-workers averaging up to 100 bags a day.

 

He began his baking business at home in Jersey City, while still working by day as the Director of the Boys and Girls Club. With a mixer in his right hand and Tonnie B Rozier IV in his left, he created rich, moist carrot cake with a creamy-delicious cream cheese icing. A recipe originally created by his mother, Tonnie refined it up and it became his signature dessert.

 

 
To this day, Tonnie is the ONLY one who prepares the carrot cakes so that the recipe remains a secret. Tonnie was baking at night for wholesale orders from giants like Barnes & Noble, The Coffee Beanery, Bon Appetite, and the Soul Café in Times Square. By the holiday season of 2005, Tonnie was up to $5000 in orders. Says Tonnie, “By the time I moved to New York, I found myself at a fork in the road. My orders were growing and I could not handle the demand and work at an optimal level during my 9-5 job. I loved baking so much, there was no other choice in my mind.”

 

Tonnie’s Minis was officially established in 2006 with a storefront for his celebrated cakes and cupcakes. From celebrities, corporate executives, to neighborhood locals, Tonnie’s Minis quickly became a top destination for cupcakes.

 

Everyone from Fox 5 NY, WPIX 11 NY, P. Diddy, Bad Boy Records and Sean John were calling upon Tonnie for his delectable dessert. Notable clients who have experienced Tonnie’s cupcakes include Kimora Lee Simmons, Jay-Z, Gabrielle Union, and Rev. Run of Run DMC, along with a host of amazing local faithful customers who continue to follow us wherever we go.